The release of FC Bayern Munich’s 2024/25 Wiesn shirt by Adidas marks a new chapter in the club’s rich history of celebrating Oktoberfest through football fashion. As a football blogger, it’s always thrilling to see how clubs creatively merge local culture with their global brand identity, and Bayern’s Wiesn kit delivers on this blend in spectacular style.
Design and Aesthetics
The 2024/25 Wiesn shirt captures the essence of Bavarian spirit with a modern twist. Featuring a dark grey base, the kit exudes sophistication and class. The intricate diamond graphic print nods to the iconic Bavarian flag and Bayern’s strong regional heritage. This design, subtle yet meaningful, immediately connects the jersey to Bayern’s local identity, making it a standout addition to the club’s collection.
Adidas has incorporated beige accents, providing a sharp contrast to the dark base and enhancing the premium feel of the kit. One of the shirt’s most notable features is the cream-colored, embroidered FC Bayern München Oktoberfest crest, which celebrates both the club and the iconic festival.
Adidas Originals Trefoil Logo
A unique feature of this Wiesn shirt is the inclusion of the Adidas Originals Trefoil logo, instead of the usual three-stripe branding seen on most football kits. This retro-inspired logo links the shirt to streetwear and lifestyle culture, extending its appeal beyond just football fans. It’s a jersey that honors tradition while appealing to those with a modern fashion sensibility.
Cultural Significance
Oktoberfest is more than a beer festival—it’s a cultural cornerstone in Bavaria. FC Bayern Munich’s annual Wiesn shirt bridges the world of football and the region’s deep-rooted traditions. The dark grey color symbolizes the elegant, understated style of traditional Bavarian attire, like lederhosen, while the beige accents and embroidery transform the shirt into a truly celebratory piece.
Performance Meets Tradition
Although the shirt serves as a cultural tribute, it remains performance-focused. Like all Adidas kits, the Wiesn shirt uses moisture-wicking fabrics, ensuring comfort during matches. This makes the kit not only a functional football shirt but also a collector’s item that appeals to both players and fans alike.
The Expanded Collection
This year, Adidas has broadened the Wiesn collection to include a traditional jacket, hoodie, T-shirt, and tracksuit, making it easier than ever for fans to celebrate Oktoberfest in style. The expansion of the collection reflects a growing trend in lifestyle-oriented football gear that transcends matchday use, becoming part of everyday fashion.
Final Thoughts
The FC Bayern Munich 2024/25 Wiesn shirt is the perfect fusion of football, fashion, and tradition. The modern design embodies Bavarian heritage, while the high-quality materials and detailed embroidery elevate the kit to new levels of sophistication. Adidas and Bayern Munich have once again delivered a shirt that honors Oktoberfest, offering something special for both fans and players. Whether worn at the Allianz Arena or during Oktoberfest celebrations, this jersey is sure to make a statement and is a must-have for any Bayern Munich supporter.




